Projects

 Research Projects are undertaken in the different fields of study of all the IE Schools with a strong focus on international collaboration, interdisciplinary approach, academic quality and impact, and relevance to society.  Research projects at IE are regularly funded through the successful participation in competitive funding programs sponsored by national and international public and private institutions, as well as through collaboration agreements with private and public sponsors. Also, institutional research initiatives are undertaken by the Research Centers, Chairs and Observatories at the request of their promoters or as an institutional response to societal needs and public interest. In this section you can find the Research Projects developed at IE, as well the Applied Research studies undertaken through the IE Centers, Chairs and Observatories.

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RESILIENCE/ Understanding the role of resources in building resilience in marketing systems ofrefugee-run businesses in Europe

Principal Investigator: Stefanie Beninger

Resilience, community resources, capitals, refugees, migrants, marketing, marketing systems

People are increasingly moving across national borders, where many of these people are refugees fleeing natural disasters, war, and persecution. This proposed project will investigate the impact of refugee-run small-scale businesses on resilience  of marketing systems within refugee settlements, where resilience is the ability of a system to recover in the face of disturbances. This project will specifically seek to understand the resource sets in the marketing system in relation to resilience through employing an integrated capitals framework that includes nine resources (financial, physical, social, natural, human, cultural, public, political, and health) and bridges seven existing capitals frameworks from academia and practice. This work will be qualitative in nature: The researcher will engage in longitudinal fieldwork to collect observational and interview-based data in a refugee settlement in Europe and inductively analyse this data towards the creation of theoretical models. The resulting theory will further academic understanding of resilience, marketing systems, and involved resources, while aiming to create actionable models that can be used to strengthen economic activities related to refugees. This work aligns with the European Commission’s (EC) 2018-2020 Work Programme research priorities related to social and economic effects of migration (SC6). Further, the running of small businesses is considered by the EC to be of key importance towards supporting refugees’ integration in Europe, while resilience is named as a part of the United Nation’s Sustainable Development Goals related to communities. As such, furthering our understanding of refugee-run businesses in relation to resilience within marketing systems is important to the refugees themselves, their host countries, and the public and private sector, and thus to the future of Europe and for the wider global community.

Type: COMPETITIVE INTERNATIONAL PUBLIC PROGRAM- RESEARCH PROJECT European Commission

La desigualdad en la retribución dentro de las empresas: factores determinantes y efectos en la rentabilidad de las carteras de inversores institucionales.

Ref: PRX18/00347

Principal Investigator: Juan Pedro Gómez López

El incremento en la desigualdad de ingresos en un tema ampliamente tratado en los medios de comunicación y en círculos políticos. Lo que tal vez sea menos conocido es que los reguladores financieros y los inversores en el mercado bursátil se han unido recientemente al debate expresando su preocupación sobre alta desigualdad de ingresos dentro de las empresas.
Cada vez más reguladores financieros exigen a las empresas por ellos supervisadas que revelen algún índice de disparidad en las rentas salariales dentro de la empresa. En Estados Unidos, por ejemplo, la Security Exchange Comission (SEC) exige a partir de agosto de 2015 que las empresas publiquen la proporción del salario medio de los empleados relativa a la del Director Ejecutivo. En España, la directiva 2017/828 de 17 de mayo de 2017, obliga a las sociedades cotizadas a incluir en el informe público de remuneraciones una comparativa entre lo que cobran consejeros, directivos y el empleado medio, y también la variación del salario de los tres grupos a lo largo de los cinco años anteriores. Además, "la política de remuneración expondrá de qué forma se han tenido en cuenta las condiciones de retribución y empleo de los trabajadores de la sociedad al fijar la política de remuneración".
El debate sobre la obligatoriedad de divulgar la disparidad salarial interna de las empresas plantea varias preguntas interesantes que el presente proyecto pretende responder:¿Está justificada esta medida? Si el regulador persigue poner en evidencia a aquellas empresas que exhiban mayor disparidad salarial, ¿deben los inversores (en especial inversores institucionales tales como los fondos de inversión y planes de pensiones) tener en cuenta esta información al fijar sus estrategias?¿Hay evidencia de que las acciones de empresas con mayor desigualdad tengan menor rentabilidad?

  1. ¿Todas las empresas deberían buscar reducir la desigualdad en salarios o hay, por el contrario, evidencia empírica que permita justificar una brecha salarial más alta en unas empresas que en otras?
  2. Si dicha evidencia existe, ¿cuál es el coste de las políticas institucionales que persiguen reducir la desigualdad salarial de forma incondicional

La idoneidad de una distribución más paritaria de rentas laborales dentro de la empresa no es trivial. Existen modelos teóricos que permiten justificar, desde el punto de vista de eficiencia económica, salarios de ejecutivos que en un principio serían difíciles de aceptar bajo una óptica de “justicia social”. Si la desigualdad salarial es principalmente un reflejo del talento gerencial o tiene por objeto la provisión de incentivos a la excelencia en la gerencia, entra en juego la teoría de “superestrellas” (“los Ronaldo o Messi” entre los ejecutivos) de Rosen (1981). En palabras de Rosen (1982, p. 311): "Asignar personas de talento superior a puestos superiores aumenta la productividad por encima del incremento de sus habilidades porque se filtra un mayor talento a través de toda la empresa mediante una cadena recursiva de tecnología de comando. Estos efectos multiplicativos respaldan enormes recompensas para la administración de alto nivel en grandes organizaciones". Hay a su vez modelos más recientes que ligan el salario de los ejecutivos al tamaño de las empresas (Gabaix y Landier (2008)).

Type: COMPETITIVE NATIONAL PUBLIC PROGRAM-RESEARCH PROJECT Ministerio de Educación,Cultura y Deporte - Estancias de Movilidad de Profesores e Investigadores Senior en Centros Extranjeros- " Salvador de Madariaga"

The impact of Social Responsability actions on employer and consumer branding.

Principal Investigator: Marco Giarratana

Team Members: Martina Pasquini

The main objective of the project was to examine the salience of different Corporate Social Responsability (CSR) actions on a critical intangible assets for each company: its employer branding among millennials. 

Type: R&D Contract- Dissemination Report Coca-Cola European Partners

Los trabajadores seniors en la empresa española: realidades y retos

Principal Investigator: Rafael Puyol; David Reher; Miguel Requena; Beatriz Ardid; Elena Orden; María Padilla.

El envejecimiento demográfico es uno de los rasgos más importantes de la situación actual y de la evolución futura de la población. Es un fenómeno que empieza a estar globalizado, pero que afecta con más intensidad a las sociedades avanzadas debido a la fuerte caída de la natalidad y al aumento de la longevidad.

Type: Acuerdo de Colaboración en I+D- Informe Divulgativo del Centro de Diversidad y el Observatorio de Demografía y Diversidad Generacional Santander Fundación; Mapfre; Fundación Bancaria La Caixa; Red Eléctrica de España; Renfe; Telefónica; Sagardoy Abogados

European Tech Insights 2019

Principal Investigator: Diego Rubio; Carlos X. Lastra-Anadon.

This survey explores how citizens of eight European countries (France, Germany, Ireland, Italy, Spain, The Netherlands, and the United Kingdom) feel about the technological transformations that are unfolding in their cities and workplaces and how they think their governments should deal with them. Its findings confirm a shared intuition among researchers: the fourth industrial revolution is producing a growing sense of insecurity and uncertainty among our fellow citizens. Over two thirds of Europeans of all ages believe that, if not appropriately controlled, new technologies will cause more harm than good to society in the coming decade. This belief is, in turn, leading to a growing resistance to innovation and to a general demand for more regulation. The vast majority of Europeans surveyed expect their governments to set new laws and taxes to limit automation and prevent job displacement, even if that means stopping technological progress. These results are consistent across countries, age groups, genders and ideological tendencies. Perhaps unexpectedly, Europeans are not only worried about the challenges they will face on the job market, but also about what this will mean for their social lives: over two thirds of Europeans find it concerning that people will spend more time socializing online than in person in the future. 

Our data also suggests that people not only worry about the incoming technological transition, but also feel that the institutions tasked with making this process manageable are failing. Most of the people surveyed feel that the educational system is not training them to tackle the challenges brought about by new technologies. This is particularly true for older university graduates who find themselves rudderless in a fast changing job market. Moreover, they also feel that the companies they work for are not adapting correctly to the new scenario and are likely to disappear in the next ten years. The growing disillusionment with the political class is reflected, in turn, in the number of individuals who would rather have an AI make policy decisions than politicians. The loss of trust in political elites that this reveals is consistent with a multitude of other surveys and opinion polls conducted in recent years, and highlights the paradox in which we live: people are disillusioned with governments, yet at the same time ask them to tackle the societal and economic negative effects that emerging technologies might have.

Type: Applied Research Project-Dissemination Report by the Center for the Governance of Change

Estudio sobre el riesgo de crédito y los plazos de pago en España

Principal Investigator: Francisco López Berrocal

Team Members: Ignacio Jiménez; Enrique Díaz de Diego; Pavel Gómez del Castillo; José María García Bastardo.

El estudio ha sido confeccionado gracias a la participación de 639 profesionales que han compartido sus experiencias, que ha permitido analizar su comportamiento en el campo de la gestión del riesgo de crédito en España.
El estudio anual sobre plazos de pago elaborado constituye el observatorio más ambicioso sobre este fenómeno en España, ya que, este año, se realiza a partir de los datos de 154.000 cuentas anuales. La particularidad de este estudio anual es que resuelve el principal problema metodológico para calcular los plazos de pago reales: sólo los balances presentados siguiendo los formatos Normal y Mixto, el 10% de los analizados, permite la estimación directa de plazos de pago. El estudio tiene en cuenta también los modelos Abreviado y Pymes.

Type: Acuerdo de Colaboración en I+D-Informe Divulgativo Crédto & Caución; Iberinform

Children of expatriates: Key factors affecting their adjustment

Principal Investigator: Isabel de Sivatte

Children of expatriates, adjustment, mixed methods

Using a qualitative study followed by a quantitative one, we developed and tested a model of the adjustment of children of expatriates to the foreign destinations they moved to with their families. We first conducted 36 interviews with people who lived in foreign countries with their corporate expatriate families when they were infants or teens. Through this first study, we identified several factors that affected their adjustment to the foreign country. Based on these identified factors, on the main expatriate adjustment theories and other qualitative studies, we developed a model of expatriate children adjustment and tested it using an ad hoc survey. Regression analyses calculated using the responses to the survey (n=265) helped us determine the most important factors that affect the adjustment of the children of expatriates. Four different facets defined their adjustment: interaction with host country nationals, interaction with internationals, academic and cultural adjustment. Their international experience previous to the move, their social self-efficacy, their academic self-efficacy, the type of school they attended (international versus local) or their difficulty in leaving friends behind when they moved, are some of the factors that affected those different facets of adjustment.

Type: COMPETITIVE INTERNATIONAL PRIVATE FUNDING-RESEARCH PROJECT European Academy of Management (EURAM)- Grant Schemes

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