Our research group investigates topics such as consumer decision-making; well-being; consumer interactions with technology and AI; sensory marketing; social-media influence; consumer reactions to corporate and public issues; and finally, persuasion, cognition, and meta-cognition.

Our group is also interested in understanding how these processes affect society as a whole in terms of marketing, economic, and societal outcomes such as sustainability and equality.

This research group focuses on leveraging AI and emerging technologies to respond to societal and ethical challenges. We examine the dynamic interplay between new technologies, organizations, and society, studying their role in fostering innovation, their impact on individuals and communities, and the potential for sustainable solutions to real-world problems. Our research employs a diverse range of methodologies, including statistical analysis, qualitative methods, algorithm development, and real-world experiments. Collaboration with industry ensures the relevance and practicality of our findings.

Our group’s primary research areas encompass: the economics of information technology, digital platforms, and ecosystems; the use of AI and emerging technologies for social good; and how they can be used for sustainability and environmental impact. In summary, the group explores the transformative potential of tech, striving to drive innovation while considering societal implications and ethical concerns in various research domains.

The IE Research Datalab participates in two main activities. On the one hand, we’re involved in interdisciplinary projects where knowledge on data science, machine learning, mathematical modeling, and optimization impacts other fields of knowledge.

On the other hand, we conduct fundamental research in the domain of applied mathematics and statistics, such as data science and machine learning, mathematical and statistical modeling, optimization, and dynamical systems and control, among others.

We are an esteemed international research group of strategy scholars exploring the impact of firm strategies on both organizational performance and society at large. Thanks to IE University’s close relationships within the global business community, we’re able to foster collaborations with industry leaders that enhance our educational programs and enrich our students' learning experiences. We excel in various cutting-edge areas, including innovation strategy, non-market strategies, sustainability, and competitive strategy in platform markets.

As an internationally recognized research group, we share our findings through high-impact publications, influential industry conferences, and thought-leadership initiatives. We actively contribute to the global strategy discourse, facilitating meaningful change and guiding businesses through a rapidly evolving landscape. Our vibrant intellectual community offers exceptional opportunities for collaboration and professional growth, uniting scholars who are dedicated to academic excellence and innovative solutions.

The objective of this group is to examine both economic topics and other factors that affect entrepreneurial activities and outcomes.

These factors include but are not limited to: individual characteristics, attitudes, or behaviors; group characteristics; or environmental/contextual characteristics. Individual factors might include gender, social class, or financial situation, whereas group characteristics might look at the role that family plays in entrepreneurial activities. Environmental and contextual factors could include geography and the bottom of the income pyramid in different regions.

The Econ & Finance Research Group investigates topics such as: household decisions such as savings, investments, or labor supply; corporate choices such as compensation, governance, hiring, capital allocation, and financing decisions; causes and consequences of different accounting standards and auditing practices; asset markets such as stocks, bonds, and real estate; and fintech and the interactions of technology, society, and markets.

The group also looks at macroeconomic policies such as monetary and fiscal policies; governments and the consequences of different regulations; inequality and gender issues; cimate change implications for markets, governments, households, and firms; and much more.