SOCIAL CREATIVITY DEVELOPMENT THROUGH THE ART

Problem: How is the Botin Center developing creativity among its visitors? To understand social creativity development on visitors, depending in the accumulation of different experiences at the Center, as well as personal and social perceived changes.

Data: We applied and extensive survey on more than 2,800 visitors in order to analyze the elements that could be related with social creativity, using various simple linear regression models: relation between social creativity and number of visits; creativity of each of the visitis by type of activity.

Conclusions: This project show how art and cultural activities developed in Botin Center are the engine for creativity and human development, understanding within this concept the improvement if the well-being of the people who visit it. This project provides useful information for the academic world and for the development of other initiatives of this type.

Benefit for the sponsors: This project allows to validate the relevance of the strategic directions of the Center.

Leading Unit

Team

  • Patricia Gabaldon
  • Laura Zimmerman